Description |
Pamuti Search:
1. A software program that searches a database and gathers and reports information that contains or is related to specified terms.
2. A website whose primary function is providing a search engine for gathering and reporting information available on the Internet or a portion of the Internet.
Search engines are online services that allow users to scan the contents of the Internet to find Web sites or specific information of interest to them. A user inputs a search term, and the search engine attempts to match this term to categories or keywords in its catalog of World Wide Web sites. The search engine then generates a list of sites that match the search criteria, ranked in order of relevance. Search engines help organize the more than two billion pages of information on the World Wide Web and make them accessible to Internet users.
Search engines are the primary method Internet surfers use to locate information on the Web. In fact, Karl Greenberg noted in Brandweek that 85 percent of Internet surfers use search engines to locate information online. Search engines generate the largest percentage of new traffic to Web pages, followed by links from other sites, printed media, and word of mouth. For this reason, small businesses hoping to establish a presence on the Internet should make sure their Web sites are listed with a number of search engines.
Search engines "catalog and list your Web site information so that when someone using the Internet searches for information pertaining to products or services that you sell, your potential customer locates your site," Steffano Korper and Juanita Ellis wrote in The E-Commerce Book. "Search engines and directories function as listings of your site's theme and content, similar in function to a phone directory advertisement." |
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