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Charles joined the business in the early 70's, selling jewelry as well as grading and sorting loose diamonds. "I remember watching people as they stared into our showroom windows, nose pressed against the glass. Even then, I would think to myself about how nice it would be if all women could afford to wear these elegant creations of fine jewelry." Five years later he formed his own jewelry manufacturing company, gaining valuable experience and strengthening his appreciation for quality jewelry.

While working in his various capacities in the jewelry industry, Charles began to notice the number of companies that were emulating the classic fine jewelry looks, but in a lesser quality. Once again, he began asking himself what it would take for all women to enjoy beautiful classic looks, without forfeiting the quality that he so much admired. And then he solved the problem!

By this stage in his career, Charles realized that he too could create beautiful fine jewelry, but this would not address the issue that the price would put it out of reach of most women. So he began a quest to produce the world's finest jewelry from sterling silver and created stones. The result: Charles Winston Collections. By following five basic principles, he embarked on a line that would change the industry.

The Charles Winston Process:

Wherever possible, only use fine jewelry manufacturing techniques and skilled artisans. Hand cut the stones and hand polish the metal. Closely inspect every piece and accept only the finest quality.

Substitute sterling silver for platinum and gold, but to give it the same look, rhodium plate the silver just like fine jewelers do.

Substitute cubic zirconium (CZ) for diamonds, but only use CZs that are cut like a fine diamond. As he learned from his father, "It is all in the cut!"

Only use the most exacting color in simulated and created gemstones to achieve the desired looks. Charles in many cases will use only lab created sapphires and rubies grown for him in his perfect colors of pink, red, yellow and blues. These created gemstones have the same physical and optical properties of the gemstones occurring naturally in nature.

And to really make the stones pop, use pink gold, yellow gold and black rhodium plating behind the stones just as the finest manufacturers of diamond and gemstone jewelry do! By following this process, Charles has created a line that affords all women the luxury of buying and wearing beautiful jewelry creations... thus his tagline, "Jewelry for the celebrity in you!"

Today, Charles is the public figurehead of Charles Winston Enterprises, LLC. Charles and his best-selling designs appear regularly on television shopping network ShopNBC. His collections can currently be found in may fine stores. His dedicated following of buyers enjoy Charles' stories as well as appreciating his jewelry expertise. They look to Charles to educate them as they buy. Charles has made such an impression on many of these shoppers that he is often stopped in public life and asked about his jewelry. To keep up with the demands from his fans, Charles regularly hosts web chats on his own website, www.charleswinston.com.

Charles Winston embodies the history, expertise and heritage of his jewelry legacy. His personality and jewelry expertise merge together to delight consumers making Charles Winston Collections a success story in today's competitive marketplace.

Please note some items could run out of stock with the Charles Winston distributor, if this happens, we can cancel your order if you wish, or we will place a special order to have it made. Please allow 6 to 8 weeks for delivery on special orders.

http://www.lelavender.com

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