1. Shore - Surf Fashion - Wetsuits - Hardware
Shore has been around for over 20 years now. Simon Crawford - then a 23-year-old student with a passion for water sports, who just wanted to live the beach lifestyle, first established Shore in the spring of 1982. A small hut at the end of Shore Road in East Wittering, Sussex was found and GBP500 was scraped together to start what is known today as the UK's premier surf shop, comprising of sales from two stores and an online worldwide mail order branch. Shore.co.uk currently boasts the UK's widest range of surf fashion and hardware on the Internet.
The business started by hiring out surfboards, windsurfers, surf kayaks and a Hoby cat. At this time windsurfing was the new sport that everyone wanted to try so tuition was also given. To cater for the massive interest in windsurfing (the mid 80's fastest growing sport) gradually items were sold. Simon Crawford and all the other guys on the beach used to run the beach in the summer during the day, party on the beach at night and then move to the canaries for the winter where the surfing and partying continued.
The business grew quickly and by 1984 a proper shop in the village centre was established. All the profits were ploughed back into the business to buy more stock because sales and the hire business on the beach were growing from strength to strength. In the late 80's a new retail site was found opposite the Shore Inn in Shore Road and then the business branched out into wetsuits in a big way.
Simon Crawford saw an opening for volume sales in wetsuits, at this time wetsuits were very hard to find so Shore sold wetsuits nationally at often half the price that they could be bought elsewhere. Hard negotiations were done with suppliers to purchase a huge volume of wetsuits at bargain prices but super payment schedules were also agreed and so Shore as the UK'S No 1-wetsuit retailer was born. Massive volumes of wetsuits were sold from a 300-square-foot shop with customers travelling from the other end of the country to buy wetsuits at the best price from the biggest choice. Simon Crawford purchased the cottage next door just to store the wetsuits and it was packed from floor to ceiling with thousands of wetsuits.
http://www.shore.co.uk
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