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6. Shore - Surf Fashion - Wetsuits - Hardware
Shore has been around for over 20 years now. Simon Crawford - then a 23-year-old student with a passion for water sports, who just wanted to live the beach lifestyle, first established Shore in the spring of 1982. A small hut at the end of Shore Road in East Wittering, Sussex was found and GBP500 was scraped together to start what is known today as the UK's premier surf shop, comprising of sales from two stores and an online worldwide mail order branch. Shore.co.uk currently boasts the UK's widest range of surf fashion and hardware on the Internet.

The business started by hiring out surfboards, windsurfers, surf kayaks and a Hoby cat. At this time windsurfing was the new sport that everyone wanted to try so tuition was also given. To cater for the massive interest in windsurfing (the mid 80's fastest growing sport) gradually items were sold. Simon Crawford and all the other guys on the beach used to run the beach in the summer during the day, party on the beach at night and then move to the canaries for the winter where the surfing and partying continued.

The business grew quickly and by 1984 a proper shop in the village centre was established. All the profits were ploughed back into the business to buy more stock because sales and the hire business on the beach were growing from strength to strength. In the late 80's a new retail site was found opposite the Shore Inn in Shore Road and then the business branched out into wetsuits in a big way.

Simon Crawford saw an opening for volume sales in wetsuits, at this time wetsuits were very hard to find so Shore sold wetsuits nationally at often half the price that they could be bought elsewhere. Hard negotiations were done with suppliers to purchase a huge volume of wetsuits at bargain prices but super payment schedules were also agreed and so Shore as the UK'S No 1-wetsuit retailer was born. Massive volumes of wetsuits were sold from a 300-square-foot shop with customers travelling from the other end of the country to buy wetsuits at the best price from the biggest choice. Simon Crawford purchased the cottage next door just to store the wetsuits and it was packed from floor to ceiling with thousands of wetsuits.

http://www.shore.co.uk

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Ladies, Mens,Kids, Footwear,Wetsuits, Equipment,Armchair Surfing, Accessories,Bargains, Great Offers,Back To School, Xmas Gifts,Tops, Pants,Hoodys & Sweats, Jackets,Skirts Dresses, Fleeces Knits,Underwear, Accessories,Snowboard Clothing, Shirts T-Shirts,Pants, Hoodys & Sweats,Jackets, Fleeces Knits,Underwear, Accessories,Snowboard Clothing, Boys,Girls, Mens Shoes,Mens Sandals, Ladies Shoes,Ladies Sandals, Kids Shoes,Kids Sandals, Mens Winter,Ladies Winter, Kids Winter,Wetsuit Boots, Wetsuit Hoods and Gloves,Rash Vests and Thermals, Surfing, Windsurfing,Kitesurfing, Bodyboarding,Wakeboarding and Waterski, Mountainboards,Skateboards, Landkites,Balance Trainers, Kayaks,Skimboards, Surfboards,Secondhand Boards, Leashes,Accessories, Bags,Bic, NSP,Circle One, Custom Boards,Surftech, New Boards,Secondhand Boards, Sails,Masts, Booms,Bags, Accessories,Boards, Kites,Bags, Accessories,Boards, Leashes,Fins, Bags,Accessories, Wakeboards,shore.co.uk, shore
7. sport-e.com
Welcome to Sport-e the Uk's premier online sports retailer

We hope to inspire you with the most desirable sportswear around. Enjoy an easier way to shop with next day delivery and free home collection service as standard.

And with the support of Littlewoods Shop Direct Home Shopping Limited, the UK's biggest shop at home group, it's easy to keep in touch with the latest sports fashion and product launches with Sport-e.

At Sport-e we can offer some great deals to help you manage your money.

Flexible Account - Shop now, pay later on everything you buy online
Extra Care - Got a Flexible Account? We can cover your purchases for 3 years and your account paymnets too! Apply online today
Loans - get the money you need in 24hours. Apply online today!
Visa card - Get the things you need today with our visa card.

Apply online today!

http://www.sport-e.com

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ADIDAS, NIKE,8, 3,3-stripe, NDS,adiwear, and,clima, climashell,comfort, cotton,full, head,interlock, irons,irons), jersey,long, mock,of, over,pant, pique,pitching, pleated,polo, rugby,set, shirt,shoe, short,sleeve, sleeved,stripe, sweater,vest, wedge,wind, zip
8. The Ryde
"The Ryde" is an art driven clothing line born in Laguna Beach CA. The creative minds of Matthew Allen and Mike Figueroa have come together to create a brand focused on producing great t-shirts that make people smile.

http://www.theryde.com

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The Ryde is all about the things we love; the things that friends laugh over, cheer for and smile about. Right now we are making clothes,we don't make them to promote our politics, our company or ourselves. We make them to promote a feeling,the joy of seeing a friend on a great wave and the glory of seeing that movie you love for the 112th time. All our gear is hand made and hand drawn. It just traveled straight from our heads to our hands on to you. And hey, when the person passing on the street stops and smiles at you,maybe its the shirt...but maybe its just you, The RydeT-Shirts. The Ryde is all about the things we love,the things that friends laugh over, cheer for and smile about,The Ryde Mexican Food Tee, The Ryde MMM Burritos Tee,The Ryde Taco Tuesday Tee, The Ryde Nobody Listens To Turtle Tee,The Ryde Circa 66 Tee, The Ryde Trim Tee,The Ryde Choose Tee, The Ryde Spocoli Tee,The Ryde I Surf Small Waves Tee, The Ryde Tools Tee,The Ride Tees, The Ryde Surf Tees,The Ryde Skate Tees, theryde,the ryde
9. The UK's leading independent street store.
Established in 1989, Route One is one of the oldest street stores in the country, specialising in BMX, Skateboard, Inline Skate and ATB equipment.

Route One is owned and managed by the people who set it up in 1989. Since then they've been joined by over 100 riders, rookies and helpers in our stores and warehouse in Bristol. The average age of Route One staff is 22. Their commitment to our customers has made Route One the UK's leading independent street store. And together we have helped over 100,000 riders get started in the UK.

Route One sponsors up and coming riders from around the country through our Route One Riders Programme. Click here to go through to our R1 Riders page. We also support key UK events including the Urban Games and National Adventure Sports Weekend and encourage the development of facilities for riders through our Right2Ride campaign.

Route One has made over 100 trips to the USA, Europe and the Far East to bring our customers the latest gear, direct from its source. Route One aims to give you the best choice from leading manufacturers around the world at realistic prices.

http://www.routeone.co.uk

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skate, inline,BMX, ATB,shoes, clothing,adio shoes, circa shoes,converse shoes, dc shoes,dvs shoes, element shoes,emerica shoes, eS Shoes,etnies shoes, fallen shoes,globe shoes, heelys,lakai shoes, macbeth shoes,osiris shoes, nike 6.0,supra shoes, underground shoes,vans shoe, aggressive skate,recreational skate, boot only,junior skate, quads,frames, hardware,liners, protection,wheels, bags,beanies, belts,buckles, caps & hats,sunglasses, wallets,watches, underwear,heelys shoes, heelys hardware,heelys protection, laces,completes
10. True Religion Jeans, People for Peace, Da-Nang, Sass & Bide, Sweetees, Project E Clothing - OurFashionHouse.com
Renee Roland Patti's designer high-fashion business seems out of place at the back of a nondescript, low-rise office/commercial space in Eastlake. Aside from a small display window and minimal signage, you would never guess what's inside.

Part New York showroom, part warehouse, part boutique and definitely on point with hot, right-now styles seen on the backs of Jessica Simpson, Sienna Miller and Kate Moss, Our Fashion House appears as an oasis on Northeast Ohio's retail fashion scene.

"I'm a trend watcher. I read the fashion mags every day, and I look for who's wearing what," Patti says, explaining the store's ubercurrent inventory. The space is filled with pretty things from Sass & Bide, funky stuff by Heatherette, military chic by Da-Nang and denim from True Religion - a name you've just got to have if you look good in low-rider, hipster jeans.

The periodicals Patti peruses for inspiration include not only traditional fashion publications such as Women's Wear Daily and Vogue but also gossip sheets such as Star and People magazines.

Apparently, watching the trends has paid off for this mother of three girls.

According to Patti, 36, of Eastlake, the originally all-online business generated $19,000 in sales the first year in 2002 and produced more than $500,000 in 2005.

So what are this season's styles that are making the cash register ring?

"Denim is what really made the business from the beginning, and it continues to grow and grow," Patti says. The True Religion line is the biggest seller. Our Fashion House also carries other premium denim from Hudson, People for Peace and Sass and Bide that range in price from $150 to $400.

Shoppers - at the store and online - also will find vintage, distressed preppy polos from Project E from $50 to $70, as well as Da-Nang's spring 2006 collection of military-inspired vintage surplus silk. A right-now pair of khaki walking shorts will set you back $140. For more sophisticated tastes, a Pegah Anvarian open-sided sweater made from 100 percent bamboo sells for $364. At least it's a conversation piece.

Street style shows up in crocheted surfer boots in natural and black for $125. For urban gals, rubber rain boots in a darling antique toile pattern by Tamara Henriques sell for $109.

http://www.ourfashionhouse.com

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