6. True Religion Jeans, People for Peace, Da-Nang, Sass & Bide, Sweetees, Project E Clothing - OurFashionHouse.com
Renee Roland Patti's designer high-fashion business seems out of place at the back of a nondescript, low-rise office/commercial space in Eastlake. Aside from a small display window and minimal signage, you would never guess what's inside.
Part New York showroom, part warehouse, part boutique and definitely on point with hot, right-now styles seen on the backs of Jessica Simpson, Sienna Miller and Kate Moss, Our Fashion House appears as an oasis on Northeast Ohio's retail fashion scene.
"I'm a trend watcher. I read the fashion mags every day, and I look for who's wearing what," Patti says, explaining the store's ubercurrent inventory. The space is filled with pretty things from Sass & Bide, funky stuff by Heatherette, military chic by Da-Nang and denim from True Religion - a name you've just got to have if you look good in low-rider, hipster jeans.
The periodicals Patti peruses for inspiration include not only traditional fashion publications such as Women's Wear Daily and Vogue but also gossip sheets such as Star and People magazines.
Apparently, watching the trends has paid off for this mother of three girls.
According to Patti, 36, of Eastlake, the originally all-online business generated $19,000 in sales the first year in 2002 and produced more than $500,000 in 2005.
So what are this season's styles that are making the cash register ring?
"Denim is what really made the business from the beginning, and it continues to grow and grow," Patti says. The True Religion line is the biggest seller. Our Fashion House also carries other premium denim from Hudson, People for Peace and Sass and Bide that range in price from $150 to $400.
Shoppers - at the store and online - also will find vintage, distressed preppy polos from Project E from $50 to $70, as well as Da-Nang's spring 2006 collection of military-inspired vintage surplus silk. A right-now pair of khaki walking shorts will set you back $140. For more sophisticated tastes, a Pegah Anvarian open-sided sweater made from 100 percent bamboo sells for $364. At least it's a conversation piece.
Street style shows up in crocheted surfer boots in natural and black for $125. For urban gals, rubber rain boots in a darling antique toile pattern by Tamara Henriques sell for $109.
http://www.ourfashionhouse.com
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